Where Dreams Weave Threads: Enchanting Fashion for Every Story

ABOUT

Helena the Label offers a exclusive made-to-measure service, specialising in formal wear. From matric dance dresses to wedding gowns, each garment is thoughtfully designed and crafted to suit your unique style and occasion.

Photos by Frank and the Misses

Whether you're a bride-to-be or simply love a hint of romance in your wardrobe, these pieces blend sophistication with effortless wearability. With only a limited number available, this collection is a celebration of new beginnings, sentimentality, and style.

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ABOUT ME

I grew up in the lively town of Potchefstroom, surrounded by art and music thanks to my parents' love for both. From a young age, I developed a passion for drawing, painting, and photography.

By Appointment Only

I work by appointment only to ensure that each client receives my full attention during fittings and dressmaking. This allows me to dedicate the necessary time and focus to your appointment.

The Process

First, we have a one-on-one consultation at my studio. Clients have the option to provide their own fabric to suit their personal taste, ensuring they are completely satisfied with their dress.

No Alterations & Rentals

Please note that I only alter garments I have made myself, and currently, I have no dresses in stock as all my garments are tailor-made.

MY STUDIO

RECOMMENDED
VENDORS

As a passionate advocate for local artisans and fashion enthusiasts, I've curated a list of top-notch vendors in Potchefstroom who share my dedication to quality and creativity. Feel free to explore their offerings and contact them directly for all your creative needs.

071 331 7072

EMAIL

lenahelenavdw@gmail.com

HELENA THE LABEL

ABOUT