Designer | Helena The Label

Where Dreams Weave Threads: Enchanting Fashion for Every Story

ABOUT

Helena the Label offers an exclusive made-to-measure experience, ranging from formal to informal wear.

Photos by Frank and the Misses

ABOUT ME

I grew up in the lively town of Potchefstroom, surrounded by art and music thanks to my parents' love for both. From a young age, I developed a passion for drawing, painting, and photography.

By Appointment Only

I work by appointment only to ensure that each client receives my full attention during fittings and dressmaking. This allows me to dedicate the necessary time and focus to your appointment.

The Process

First, we have a one-on-one consultation at my studio. Clients have the option to provide their own fabric to suit their personal taste, ensuring they are completely satisfied with their dress.